Overview
When a custom theme is the better answer
Custom work is not always right. These are the three situations where it’s better and costs less than the alternative.
You are paying for multiple plugins to fake one feature
Each one has a licence, an update cycle and a conflict. One purpose-built plugin replaces the stack and stops the annual renewal bill.
The theme is 90% right and the last 10% is impossible
Every workaround adds weight and a new place to break. At some point the honest answer is a theme built to the design, not around it.
Your business rule does not exist in WordPress
Approval workflows, custom pricing logic, an integration with the system that runs your company. Nobody sells that plugin, because it is yours.
What a custom build includes
Custom means built to your requirement. The deliverables themselves are still fixed and specific.
A theme built to your design
Semantic templates, a real block or builder integration where you want one, and markup that scores well before a single optimization plugin is installed.
Plugins that survive updates
WordPress coding standards, proper hooks and filters, no core hacks, no reliance on undocumented internals. It still works after the next major release.
An options panel your team can use
Settings built with a real framework, Redux or ACF, so content editors change things without opening a file or calling us.
Integrations with your systems
REST and third-party APIs, ERP or POS sync, CRMs, payment and logistics providers. If it has an API, it can talk to WordPress.
Multilingual and multi-currency
WPML-ready from the start, so translation is a configuration step later rather than a rebuild.
Documentation and handover
Commented code, a written README, and a walkthrough. You can hand the project to another developer tomorrow without penalty.
Every build also includes
45 minutes. No obligation. You talk to the developer.
What is in, and what is not
The second list is the useful one. Nobody puts it on a services page, and it is the fastest way to know whether we are a fit.
How custom work gets scoped and built
The risk in custom development is scope, not code. This process kills the risk early.
- Technical call45-60 minWe work out what needs building, what already exists that could do it, and where the hard parts are. If an off-the-shelf plugin solves it, we tell you and you save the money.
- Written technical scope1-2 daysA document describing what will be built, the data model, the admin surfaces and the acceptance criteria, plus a fixed price. This is what stops custom projects drifting.
- Build in reviewable stages2-5 weeksDelivered in stages on staging with a link at each one, so you steer while it is cheap to steer rather than at the end.
- Testing, documentation, handover3-5 daysEdge cases, conflict testing against your other plugins, then documentation and a recorded walkthrough of the code and the admin.
How we build, and what we build with
We integrate any plugin that you need or that the project requirements demand. These are the tools most custom builds run on.
Native editor
Integrations
Version control
Take a look at some of our finest work
Our projects give you a peek into what we’re good at, how we work successfully, and our technical expertise.
Squarespace to WordPress: A Migration Built to Protect Years of SEO – NoKillMag
Squarespace to WordPress with 400+ posts moved and years of SEO protected. The migration nobody notices, which is the point.
Wakuda – A Multi-vendor Marketplace for Independent African and Caribbean Brands
A shared marketplace for independent African and Caribbean brands: hundreds of vendors, one checkout, automated payouts.
CandyGym — Dokan Multi-Vendor Marketplace Case Study
How we built CandyGym's Dokan multi-vendor marketplace for the UK & EU — with custom regional eligibility and currency-correct vendor payouts.
Client Testimonials
Elevate your brand to new heights with MS Web Arts cutting-edge solutions.
My experience with MS Web Arts is amazing. I have been working with him for an extended period of time. He has worked on numerous websites and projects and always seems to deliver. He communicates well, is knowledgeable about different plugins, and always gets the job done.
Great experience. We were looking for a simple solution to our problem and found mswebarts. Im definetely not the easiest client when it comes to questions & custom solutions, but can’t remember he didn’t answer one of those.
Thumbs up, can recommend 🙂
Could not be more satisfied. Excellent experience!
Fantastic communication and very talented developer. A pleasure to work with and my go-to for any of my web development needs in the future.
Custom development pricing
Custom work is quoted per project. These are the ranges real builds land in.
Questions about this service
General questions about working with us are answered on the Services page.
Related Posts
Read some of our blog posts related to this service. You may also read all the other type of blog posts from our blog page.
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Not quite what you need?
Check our other services, and what each one is for.
